LinkedIn – trusted networking – published 2004

 In social media

Back in February, I was introduced to LinkedIn by my boss David Burden.  Since then I’ve grown my network of trusted business contacts to over 120.

With linkedin, you can wash your own Outlook contacts with those using Linkedin. When I joined I did this and found over 35 people I already knew were using the tool – the sort of people that are active networkers and I expected would be using it.

It works on the basis of trusted relationships or ‘degrees of separation’. Those joining my network are able to search my contacts, and if they wish to make contact – ask permission from me and vice versa.

Why not give it a try! Create an account at then invite me to join my sending an email from my contact page.

While you are here ...


London-based Practical Futurist and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Practical Futurist Podcast" on your favourite app.