What exactly is a “frenemy” – Sir Martin Sorrell, former chief executive of WPP thinks Google is one – published 2008
Wikipedia describes a Frenemy as portmanteau of friend and enemy which can refer to either an enemy disguised as a friend or to a partner that is simultaneously a competitor. In an article in today’s Financial times by Andrew Edgecliffe-Johnson titled “Advertisers welcome prospect of stronger rival to Google”, Sir Martin describes Google as a Frenemy and argues that a Microsoft-Yahoo! tie-up would be good for the advertising industry.
Is Google a Frenemy? Comments welcome below.