Always read the small print – published 2008

 In advertising

I picked up the latest Carphone Warehouse brochure yesterday – always a good read for market research.

I came across this full page O2 ad below.  I’m a loyal Vodafone customer so no need to switch – but I love reading mobile company small print for a laugh.

Reading the small print, it says “When you connect to a new 18 or 24 month contract before xx.xx.xx


Looks like someone forgot to proof read the ad!

On the other hand, I saw an Orange mobile ad in the London underground back in March where at the end of the legal small print it read


thanks for reading, it makes our legal people feel wanted“.

See more great outdoor ads on my Flickr advertising page.

People reading this post also read ...


Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Practical Futurist Podcast" on your favourite app.

  • Jonathan Marks

    Great discovery. I love reading the legal pages on websites too. Have you seen McDonalds…basically they regard anything you send them as their property.

Leave a Comment