The Top 100 Advertising, Marketing, Media + PR Blogs that you really should visit – published 2008

There are lots of “Top 100” lists floating around at the moment but this one caught my eye, because rather than just being a long list, the crew over at Spotlight Ideas have grouped their list into different genres, so you can scan down the list (presented below) and look at the favourite blogs for your particular industry or interest. I’m delighted to say that London Calling has made the cut in the digital marketing section.

Good work guys. The full post is at http://www.spotlightideas.co.uk/?p=302

TOP 20 BLOGS

• PSFK – Cultural and business trends
• Seth Godin’s Blog – Branding / general business ideas
• Branding Strategy Insider – Branding: general
• Russel Davies – Account planning
• Jaffe Juice – Marketing: general
• One Degree – Digital marketing
• Micro Persuasion – Digital trends
• Pronet Advertising – Online marketing
• BannerBlog – Online advertising
• AdRants – Advertising news
• Search Engine Land –  SEO and affiliate marketing
• Richard Edelman – PR: general
• PRBlogger – PR and technology
• Social Media Explorer – Social media: general
• Centre Networks – Social networking
• ProBlogger – Blogging
• Copyblogger – Copywriting
• David Airey – Graphic design
• Logic + Emotion – Design: general
• Ads of the World – Advertising ads archive

REST OF BLOGS (21 – 100)

Advertising / brand news

• AdFreak – Advertising and media
• Adland – latest advertising news from a creative point-of-view
  + AdRants (top 20 list)

Customers / customer behaviour

• Tom Peters – Consumer behaviour / general psychology of people in the world of economics
• Customers Rock! – focusing on happy customers
• Third Way Advertising Blog  – ‘straight talk on advertising from the client side’

Advertising – future trends

• Ad Lab – Predictions in advertising and advertising technologies

Account planning

• Adliterate – ‘radical thinking for the brand advice business’
• Ian Tait Crackunit – by a planner with a background in creative work who does a ‘a kind of creative plannery type thing’
• Herd – by Mark Earl, author of ‘Herd: How to Change Mass Behaviour by Harnessing Our True Nature’
• Fallon Planning – ‘Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.’
• Optimism – ‘Embracing failure since 1998. A weblog about life at wieden + kennedy london’
  + Russel Davies (top 20)

Branding

• Branding Strategy Insider – by various contributors, including Brad VanAuken author of ‘Brand Aid.’
• Brand Flakes For Breakfast – with contributions by various authors
• Advergirl – general blog about brand strategy
• Make The Logo Bigger – brands and advertising

Media – general

• Cymfony – consumer insight on traditional and social media
• Publishing 2.0 – the evolution of media: the way technology is transforming media
• Noah Brier – ‘marketing, media, technology and randomness’ – by Rubin Brier head of planning and strategy at The Barbican Group.

Digital marketing

• My Name Is Kate – ‘the intersection of marketing, technology and other juicy things’
• ToddAnd – marketing, media and PR
• Buzz Marketing for Technology – for B2B technology marketeers
• London Calling – focusing on mobile and the telecommunications industry
• Infovore – By Tom Armitage who writes, designs and develops for the web
• Adverblog – interactive marketing with focus on PR, retail and presence marketing
• Inside the Marketers Studio – interactive marketing – insight and trends
• Get Elastic – E-commerce
  + One Degree (top 20 list)

Marketing – general

• Drew’s Marketing Minute – Marketing and branding in general
• Brand Autopsy – by John Moore, author of ‘Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture’
• Marketing Blurb – general marketing blog
• Influential Marketing Blog – plus advertising and PR strategy
• Murketing – by Rob Walker, author of ‘Buying In: The Secret Dialogue Between What We Buy And Who We Are.’
• Future Lab – marketing, strategy, innovation and design
• Diva Marketing Blog – ‘An approach to marketing that’s fun, bold and savy.’
• CK’s Blog – ‘clever strategies, the best practices and the smart (and no so smart) moves of today’s marketers’
• Make Marketing History – ‘The views of a marketing deviant’
  + Jaffe Juice (top 20)

Small business – marketing and branding

• Duct Tape Marketing – was chosen as a Forbes favourite for small business and marketing
• Small Business Branding – by various authors

Marketing – word of mouth

• I Wish I’d Thought of That – creative marketing blog by Andy Sernovitz, author of ‘Word of Mouth Marketing: How Smart Companies Get People Talking’.

Lead generation

• B2B Lead Generation Blog – plus sales leads and marketing

PR – general

• 360 Digital Influence, Ogilvy – with contributions by various authors
• Livingston Communications – with focus on account planning
• Pop! – Communications
• PR 2.0 – Focusing on social media, PR, web marketing and technology
• Thorny Fallis – PR and social media
• Every Dot Connects – PR and social media
  + Edelman (top 20 list)
  + PR Blogger (top list)

Social media – general

• Neville Hobson – blogging, PR, marketing
  and blogging
• Web Ink Now – viral marketing strategies using blogs, news releases, ebooks and online media
• The Viral Garden – ‘bluring the line between company and customer’
• Viral Blog – including Viral Friday, showing the most popular viral videos and more.
• PR2 Squared – ‘conversations about social media and marketing’
• Shel Holtz – communication, technology and PR
• Web Strategy by Jeremiah – ‘how web tools enable companies to connect with customers.’
• Groundswell – focusing on social technologies
• Techipedia – social media consultant and tech geek at heart
  + Social Media Explorer (top 20 list)
• Mashable – social networking news
  + Centre Networks (general)

Blogging

• ConVersations – and social media
• Hyku – blogs for public relations, marketing, media, communication & branding
  ProBlogger (top 20 list)

Copywriting

• Ray Edwards – Direct response copywriting
  + Copyblogger (top 20 list)

Graphic Design

• Veerle’s Blog – and web design
  + David Airey (top 20 list)

Design – general

• Ideas On Ideas – design plus brands
• Designers who blog – ‘A Design blog for designers, photographers, writers, marketeers, etc., who blog’
• Mark Boulton – web design
• Noisy Decent Graphics – graphic design (and communication, ideas and brands)
  + Logic + Emotion (top 20 list)

Creative work – advertising

• The Inspiration Room – for general media channels
• Adverbox – ‘daily visual pleasure’
• AdGooness – ‘the best and sometimes the worst around the globe’ by art director Frederick Samuel’
  Ads of the World (top 20 list)

SEO – general

• Search Engine Roundtable – with contributions from various SEO expert
• Search Engine Watch – includes a useful and interesting forum
• Search Engine Guide – targeted at small businesses, editor focuses on search engine marketing, viral marketing, and social media.
• SEOMOZ.org – providing education, tools, resources and paid services.
• Search Engine Journal – Easy to follow, well-written articles
  Search Engine Land (top 20 list)

PPC

• PPC Hero – useful, general resource blog for Pay Per Click

Affiliate marketing

• Zac Johnson – an entrepreneurial expert in this field

Online marketing

• Shoemoney – by entrepeneur Jeremy Schoemaker
• Marketing Pilgrim – with emphasis on online advertising
• Hitwise – online competitive intelligence
• Twist Image – strategy, creativity and technology
• Yoast – tweaking websites
• Marketing Producivity Blog – Moving from a low accountability to a high accountability business model
• Conversation Agent –  ‘Connecting ideas and people – how talk can change our lives’
  + Pronet Advertising (top 20 list)

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