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    Where am I? With Google latitude now everyone knows (from 2009)

    Home / location / Where am I? With Google latitude now everyone knows (from 2009)

    Where am I? With Google latitude now everyone knows (from 2009)

    By Andrew Grill
     Posted 06/05/2009
     In location
    Where am I? With Google latitude now everyone knows (from 2009)2009-05-062020-01-09https://cdn.andrew.london/wp-content/uploads/2015/05/andrewdot-london-logo-head.pngAndrew Grill - Trusted Board-level Advisor & Futurist Keynote Speakerhttps://cdn.andrew.london/wp-content/uploads/2015/05/andrewdot-london-logo-head.png200px200px
    3

    As many of you know, I worked in the mobile location (LBS) space for nearly 4 years while GM of Seeker Wireless, and as such I still have a real passion for the LBS space.

    I have been following closely what Google have been doing with Google Mobile Maps, Google latitude, and now the Google latitude API.

    Today I read on the Google latitude site that they now have the ability to allow a badge or application to display your current location – as detected by Google mobile maps (GMM).

    This is significant, because now bloggers and developers can use the power of Google’s massive location platform (with a user’s permission) to start to do some really smart things with location and LBS.   In just 5 minutes, I was able to knock up a page with a google map of my current location using the code on the latitude API apps site.

    One question remains – why would I want my public location available to everyone?  Well firstly I have nothing to hide, and I also have complete control at both the GMM mobile application level as well as the latitude API website level to set what level of detail I share about my current location (accurate street address, suburb, city, state or country level).

    Also, as an LBS advocate, I am keen to promote discussion around the valuable uses of live and historic location.  It is a pity that the Google API does not integrate with Yahoo! Fire eagle but perhaps that will come in the future.

    Previously, I was using blogloc, a very cool java app that takes your current GPS location and publishes it to fire eagle as well as a blog badge via Google maps.  The problem was however that the blogloc java app required me to manually fire it up, and sync my location each time – and then only when I had a GPS fix.

    The brilliance of the Google mobile application with latitude is that because of their massive Cell-ID and WiFi database, even if I am inside Google returns a location fix of reasonable accuracy.

    Also you can run GMM in the background and have it update my location while on the move.

    I’ve set up a page at lc.tl/loc8 which redirects to the page showing my current location and it is also mobile friendly – delivering a mobile sized map if it detects you are on a mobile browser.

    Well done Google team – once again you have introduced a step-change to the mobile location space.   Now it is over to the mobile developers to harness this significant resource for mobile advertising and mobile social networking.

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    About Andrew Grill

    Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Practical Futurist Podcast" on your favourite app.

    Showing 3 comments
    • yuanj@evidently.com 07/05/2009

      Here is an amazing new media creative blog! Have a look! you will like it : >

      http://evidently.com/?page_id=2421

    • Steve Ollis 07/05/2009

      Hi,

      I’ve created a simple WordPress widget to make it easy to do this for anyone. The widget home page is at http://www.theitjuggler.com/2009/05/05/wordpress-plugin-google-latitude/

      Thanks.

      Steve

    • Stefanie Hartman 19/05/2009

      It’s about time Google got on board with gps.

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