How brands can make money from twitter – published 2009
Over at Sky News, there is an interesting report on how Dell and others are making real money from twitter.
Quoting from the story:
Dell embraced social media in 2007, and set up their @DellOutlet account to advertise discounts on refurbished products.
It also publishes promotions exclusive to 600,000 Twitter followers.
Dell now has a string of accounts and 200 staff use the site to talk to customers.
“Since we started back in 2007, we’ve earned more than $2 million in revenue at @DellOutlet attributed directly to our Twitter activity,” Dell’s Stephanie Nelson blogged.
This figure is double what Dell made from the Twitter account six months ago.
Taking all the Twitter-related purchases together adds up to more than $3m in sales, Ms Nelson said.
When shoppers complained online that some keys were too close together on one laptop model, the company announced they would change the design of the keyboard.
I think we can expect to see many more stories like this in the future as brands embrace social media in the right way.