Getting started with twitter – a guide for business

 In social media

While in Australia in July  I had the opportunity to present to a room full of people who had never used twitter. I was also able to sign them up in real time and introduce them to a new medium.

This was incredibly humbling as it allowed me to peek into the minds of those who have not yet totally signed up to the notion of social networking and allowed me to see first hand what the barriers (and also opportunities) are for social networks in business such as twitter.

If I present to a group of people who are not using twitter, I have found the easiest way to make a case for them to use it is by asking them if they were ever able to claim their name on hotmail years ago.

I was actually lucky enough to grabag_hotmailway back in the late 1990s , and so I make the case that at a bare minimum you should sign up to twitter to protect your brand – that is your name.

I have signed up both my wife, and our daughter with twitter names – knowing that while they may not wish to use twitter just yet, I have protected their name and brand for the future.

Indeed, many corporates such as Vodafone, Eurostar and the like are coming to Twitter and realising that someone else has grabbed their name. (I note that as of today @eurostar has grabbed their name back, but I hear it takes a while to get twitter to act on brandsquatters).

So my sound advice is if you are reading this and are NOT currently on twitter, head over to the twitter signup page and grab your name.

Then what? Well there are plenty of interesting people to follow – you might start with @andrewgrill (that’s me) and see who I am following etc – this is what I did more than 3 years ago when I joined twitter.

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About 

Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Practical Futurist Podcast" on your favourite app.

Showing 8 comments
  • AndrewGrill

    London Calling » Getting started with twitter – a guide for business http://londoncalling.co/2010/10/getting-

  • AndrewGrill

    @Efry Elissa thanks for reading!

  • Twitter Comment


    London Calling » Getting started with twitter – a guide for business [link to post]

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  • Efry

    @AndrewGrill Very inciteful there are a few non-twitter users around the office who should read this! I’ll forward the link! Thanks Andrew!

  • Efry

    @AndrewGrill Surprising how many people still aren’t using Twitter – very inciteful!

  • nmi2001

    RT @AndrewGrill: London Calling » Getting started with twitter – a guide for business http://londoncalling.co/2010/10/getting-

  • Tony Wood

    Completely agree with you Andrew re the need for businesses (and indeed individuals) to grab their optimum Twitter handle while they still have the chance.

    I would also add that they should do the same thing re securing their ‘personalised’ Facebook URL, which I believe will become a seriously valuable brand asset over the next few years. I am astonished how few businesses and individuals have cottoned onto this when it a) Is free of charge and 2)Only takes 30 seconds.

    Here’s a link to a post on the subject (including step by step guide) that I put up a couple of days ago:

    http://lc.tl/fburl

  • Twitter Comment


    Importance of businesses / individuals thinking ahead on Twitter handles by @AndrewGrill [link to post]

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