Bonfires & Fireworks – Daren Rubins of PHD compares social media with bonfires

 In social media

In this week’s Campaign Magazine, there is a good review of the recent Haymarket Brand Media and News International Big Digital Debate – held on 19th November in London.

I can’t find the copy online, as it is a “promotion” in the magazine, but one comment by Daren Rubins who is the Managing Director of London Agency PHD is worth repeating.

I just thought this paragraph worth sharing for a number of reasons – firstly it is spot on, and secondly it shows that a traditional agency like PHD really gets where social media is heading and the impact it can have on traditional advertising.

Hats off to Daren for this.


Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Practical Futurist Podcast" on your favourite app.

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