Huge QR code seen in London street – is this the future?

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I saw this in a street in SOHO in London, a huge QR code hung on a building.

As I took this photo, I overheard some people nearby saying

“So what, you just take a picture of it? That’s wicked.”

Following my tweet about this, Raimo van der Klein (CEO of Augmented Reality leader Layar) tweeted (tongue in cheek)

However, I remain a QR code skeptic – and here is why.

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