I hope in my lifetime we will see the end of pre-ticked forms
I booked a train with London Midland this morning to attend the Bletchley Park Summer Party next Thursday.
On the final confirmation screen I was met with
Firstly, I had no option to “tick here” as the lazy marketers at London Midland had done it for me, knowing that unless they pre-ticked it I would not do it myself.
Guys, this is 1990’s marketing and has no place in the preference society of 2011.
If I WANT your email spam I would ask for it – so don’t pre-tick boxes.
Pre-ticked boxes confirm to me lazy marketing practices and shortly I will refuse to do business with firms that pre-tick.