Landmark Hotel London > another example of the hospitality industry getting social

 In foursquare, social business, social media

This afternoon I had a look at my recent  followers on Twitter in an idle moment (someone once said there are two types of twitter users, those who check their follower count and those that are lying)…

I noticed that my newest follower was the famous Landmark Hotel in London (@Landmark_London).

Intrigued as to why they were following me, I looked at their stream to see that they are now offering a room upgrade when you check in via Foursquare.


Starwood Hotels Group were one of the first hotel chains to really adopt Foursquare as a loyalty device, and I have earned extra Starwood preferred points simply by checking into the Westin Market Street (physically as well as via Foursquare) on a previous visit to San Francisco.

As I have blogged previously in my post why hospitality and social media are such a good fit, hotels are a perfect fit for social loyalty programs, especially so as the notion of “checking in” fits perfectly with a hotel.

Good to see the Landmark getting social!

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Showing 2 comments
  • Jenn Seeley

    I love watching the hospitality industry get creative with social media and loyalty. Just like in other blogs and reviews, you’ve pointed out a few great uses for social media among hotels. Just to put a different spin on things – why do you think it’s so important that folks in hospitality jump on board the social media bandwagon?

    Jenn Seeley

  • Andrew Grill

    Jenn, it’s not about “jumping on the bandwagon” – as I pointed out in the post, the hospitality industry has been “doing social” for years now, and extending this into social channels is a natural next step for them.

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