You take care in developing your offline brand so why not your online brand?

I am still amazed that in 2012, companies that invest so much time and effort into their brand seem to neglect their online branding.

Have a look at the sign for an Architect’s company I spied this morning in London.

I can’t find a website anywhere for John Coyle Contracts, however this should not preclude him from securing his own brand online.

He has decided to use an email address coylecontracts7@aim.com

Two things here

1. As he is using a shared email domain, he had to settle for “coylecontracts7” – not very personal

2. As he is using AOL’s aim.com domain, he misses out on any company branding.

A snazzy domain name such as www.johncoyle.co (which is available) would be a great start, instead of using AOL’s brand.

I am sure John Coyle has spent a lot of money on his brand and these signs. My free advice is that for just a little extra per year (we’re talking £20 max from a company such as domainmonster.com) he could also have a professional domain name that shows off HIS brand, not AOL’s, and could still divert emails to this address to his AIM or Gmail address.

In this digital age, I rank a company based on their online branding as well as their offline branding.

Those that don’t know how to leverage their own brand in 2012 I just don’t use.

Am I being too harsh?

If you “get” digital and social, then your brand should be visible online as well.

Do you need a dynamic and inspirational keynote speaker, corporate trainer, facilitator or business strategist for your next virtual or hybrid event with success stories and client results to impact your team or senior executives?

If this article and topic have struck a chord with you, it can be delivered remotely over Zoom, Teams, or any other platform as a keynote address, a live interactive group presentation, a facilitated workshop program, or completely tailored to your team or company objectives as Andrew speaks regularly on topics such as this at conferences and events around the world.

You may wish to view Andrew's extensive speaking portfolio on the speech topics page, or watch selected video replays on the video page, read client testimonials, or make an enquiry about Andrew's availability and fees.

Andrew is the host of “The Practical Futurist Podcast” from London. You can access the podcast via the Podcast Page, use this smart link on your phone or simply search for “Practical Futurist Podcast” on your favourite app. In each episode, Andrew is joined by a global expert to answer the question “What’s the future of ...” with practical advice you can put into place next week.

You may also like to read other related posts listed directly above or watch Andrew's Virtual speaking showreel below.

About Andrew Grill

London-based Practical Futurist and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Practical Futurist Podcast" on your favourite app.