Influence is local
As it was a Kred sponsored event, we had a Kred live leaderboard running looking for mentions of the event hashtag #solisuk.
What we found was that our host of the night Gabrielle Laine-Peters (@GabrielleNYC) was for most of the night ahead of Brian in terms of influence as shown on the leaderboard at the event.
Of interest is that on Kred, Brian’s global score is a very healthy 962/7 (962 = influence normalised out of 1000, and the 7 = outreach/generosity score)
Not surprisingly, his top communities as identified by Kred are Marketing, Advertising and Social Media.
Gabrielle’s global score is 834/9. Her outreach of 9 shows that while she does not have as much global Kred as Brian, she has much higher outreach, meaning she engages with her global community more than Brian does.
So how can Gabrielle be more influential than Brian Solis??
The key here is the leaderboard was ranking the community of people at the #solisuk event in real time.
In fact, Kred got it spot on here, as in that room at that event in London, Gabrielle certainly DID have the most influence of those assembled.
Gabrielle is not only a fantastic Kred Leader, she is also a quiet connector, someone who brings people in the London social media scene together.
More so than Brian, in THIS community, she is the Queen and Kred acknowledged that.
This is just another example of the power of Kred in being able to find those local rock stars of influence and not just highlight those that are the loudest or tweet the most.
Real influence starts at a local level in local communities – this is who the brands want to find over a long term basis, not just those who tweet the most.
Think back to before the days of Kred, Twitter and even Facebook and LinkedIn.
How did we hear about local events, and who shaped the agenda where we lived? From people in our local communities who had influence.