Influence is local

 In influence, kred

Recently, Kred was fortunate to have Brian Solis as a special guest at a London based tweet-up at the Hospital Club.

As it was a Kred sponsored event, we had a Kred live leaderboard running looking for mentions of the event hashtag #solisuk.

What we found was that our host of the night Gabrielle Laine-Peters (@GabrielleNYC) was for most of the night ahead of Brian in terms of influence as shown on the leaderboard at the event.

solis-leaderboard

Of interest is that on Kred, Brian’s global score is a very healthy 962/7 (962 = influence normalised out of 1000, and the 7 = outreach/generosity score)

Not surprisingly, his top communities as identified by Kred are Marketing, Advertising and Social Media.

solis-kred

Gabrielle’s global score is 834/9.  Her outreach of 9 shows that while she does not have as much global Kred as Brian, she has much higher outreach, meaning she engages with her global community more than Brian does.

gabriellenyc-kred

 

So how can Gabrielle be more influential than Brian Solis??

The key here is the leaderboard was ranking the community of people at the #solisuk event in real time.

In fact, Kred got it spot on here, as in that room at that event in London, Gabrielle certainly DID have the most influence of those assembled.

Gabrielle is not only a fantastic Kred Leader, she is also a quiet connector, someone who brings people in the London social media scene together.

More so than Brian, in THIS community, she is the Queen and Kred acknowledged that.

This is just another example of the power of Kred in being able to find those local rock stars of influence and not just highlight those that are the loudest or tweet the most.

Real influence starts at a local level in local communities – this is who the brands want to find over a long term basis, not just those who tweet the most.

Think back to before the days of Kred, Twitter and even Facebook and LinkedIn.

How did we hear about local events, and who shaped the agenda where we lived? From people in our local communities who had influence.

About 

Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here.

Showing 13 comments
  • RT @AndrewGrill: Influence is local > read how @gabriellenyc became more influential than @briansolis in her local community http://t.co/9EVvRKeg

  • RT @AndrewGrill: Influence is local > read how @gabriellenyc became more influential than @briansolis in her local community http://t.co/9EVvRKeg

  • London Calling » Influence is local http://t.co/zmqiQpoe

  • colourlivinguk

    @AndrewGrill @gabriellenyc @briansolis Gosh, when was this abd where was I?? Sounds like it was fun!

  • Influence is local @iancrocombe RT: how @gabriellenyc became more influential than @briansolis in her local community http://t.co/19c38AQG

  • London Calling: Influence is local: Recently, Kred was fortunate to have Brian Solis as a special guest at a Lon… http://t.co/ZAlETLZR

  • GabrielleLainePeters

    Gosh, thanks for writing this up Andrew. I hope people start to see influence relevant to the world they inhabit not just a number applied to fame or ‘noise makers’ generally. I am lucky that social media and Twitter in the main has enabled me to connect with some amazing, interesting people. It was a fun evening enjoyed by most from the feedback I received. Also a big thank-you to Brian Solis for trusting me to just throw an event together for him & Kred for sponsoring, so entry & bar were free. (important as it allowed some students etc. to take part and meet one of the main practitioners and writers in our field)

  • RT @AndrewGrill: Influence is local > read how @gabriellenyc became more influential than @briansolis in her local community http://t.co/9EVvRKeg

  • GabrielleNYC

    @AndrewGrill @briansolis Thanks for a great blog Andrew. Have left a comment.

  • AndrewGrill

     @GabrielleLainePeters Gabrielle – a perfect quote ” I hope people start to see influence relevant to the world they inhabit not just a number applied to fame or ‘noise makers’ generally.”
     
    Let’s hope more people follow your advice!
     
    There was a great G+ Hangout on this very subject over the weekend – a replay is available at http://lc.tl/firlive and this sentiment was expressed also by the panel – lots of education needed here.

  • AndrewGrill

    @GabrielleNYC loved your comment!! Says it perfectly http://t.co/9EVvRKeg

  • This is a @Kred must-read! Perfect example of the power, value and accuracy of real-time and transparent monitoring: http://t.co/k4YYvOe9

  • RT @marc_friedman: This is a @Kred must-read! Perfect example of the power, value and accuracy of real-time and transparent monitoring: http://t.co/k4YYvOe9

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