Skype will fail when “conversation ads” launch and disrupt your calls
Just saw this “Skype Rolls Out ‘Conversation Ads’ During Audio Calls”
From Skype: “While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences. So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about.”
Is this just the dumbest thing ever? I remember a company in Australia in the 1990s that offered free interstate calling if you allowed ads every 3 minutes. Needless to say they failed.
Pulling apart the Skype quote:
“users will see content that could spark additional topics of conversation that are relevant to Skype users” – No No No! If I call someone on Skype, I don’t need to be told what to talk about.
and…
“highlight unique and local brand experiences”- what?? Humans don’t speak like this to to other humans. This is ad speak.
I am just shaking my head as I read this – if Microsoft go ahead with this, then people will leave Skype in droves and a viable ad-free competitor will emerge – Google anyone?
While what they are proposing will initially only show a small ad while on a 1:1 call – what’s next? Ads in the lower 1/3 of your Skype video call? Ads crawling along the bottom of your screen like news updates?
When you disrupt the utility of the communications channel with ads, the business model fails. For the same reason I don’t want ads blocking the view of web pages on my mobile.
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@AndrewGrill It’s owned by Microsoft now. Anything to make a buck.
Skype will fail when “conversation ads” launch and disrupt your calls http://t.co/fIQnzVfN
London Calling » Skype will fail when “conversation ads” launch and disrupt your calls http://t.co/eivzackR
London Calling: Skype will fail when “conversation ads” launch and disrupt your calls: Just saw this “Skype Roll… http://t.co/BP4l1v4p
Please NO! RT @AndrewGrill: Skype rolls out “conversation ads” for 1:1 audio calls. Dumbest idea ever… http://t.co/CBeo8exH
RT @pmobiweb: London Calling: Skype will fail when “conversation ads” launch and disrupt your calls: Just saw this “Skype Roll… http://t.co/BP4l1v4p
London Calling: #Skype really thinks it can serve you ‘conversations ads’ during your calls to stimulate more dialogue http://t.co/Gh4XyVOD
Skype will fail when “conversation ads” launch and disrupt your calls [Andrew Grill] http://t.co/dy0miiGI
RT @pmobiweb: London Calling: Skype will fail when “conversation ads” launch and disrupt your calls: Just saw this “Skype Roll… http://t.co/BP4l1v4p
Skype will fail when “conversation ads” launch and disrupt your calls: http://t.co/N6B7vOkT << not a good idea
@Skype will fail when “conversation ads” launch and disrupt your calls: http://t.co/xTBlLulh