Twitter – the latest “pre-ticked box” email offenders

 In marketing, twitter

I’ve been wondering why lately I have been receiving additional emails from Twitter – mostly about things I am not interested in.

Turns out Twitter are the latest culprits who “pre-tick” marketing preference boxes – see below


I’m just not sure why Twitter feels the need to pre-tick this stuff – why not send out an update email (once) and let us all know about the new email preference options and allow ME to opt-in rather than have to opt-out.

This is lazy marketing – and eventually consumers will start to rebel against companies that don’t respect consumer’s preferences.

Un-ticked boxes is the new black in marketing.  If I opt-in I really do want to hear from you.

While you are here ...


London-based Practical Futurist and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Practical Futurist Podcast" on your favourite app.

Showing 2 comments

Leave a Comment