Twitter – the latest “pre-ticked box” email offenders

 In marketing, twitter
2

I’ve been wondering why lately I have been receiving additional emails from Twitter – mostly about things I am not interested in.

Turns out Twitter are the latest culprits who “pre-tick” marketing preference boxes – see below

twitter-spam

I’m just not sure why Twitter feels the need to pre-tick this stuff – why not send out an update email (once) and let us all know about the new email preference options and allow ME to opt-in rather than have to opt-out.

This is lazy marketing – and eventually consumers will start to rebel against companies that don’t respect consumer’s preferences.

Un-ticked boxes is the new black in marketing.  If I opt-in I really do want to hear from you.

People who read this post also read these ...



While you are here ...

Do you need a dynamic and inspirational keynote speaker, corporate trainer, facilitator or business strategist for your next event with success stories and client results to impact your team or senior executives?

If this article and topic has struck a chord with you, it can be delivered as a keynote address, a live interactive group presentation, a facilitated workshop program or completely tailored to your team or company objectives as Andrew speaks regularly on topics such as this at conferences and events around the world.

You may wish to view Andrew's extensive speaking portfolio on the speech topics page, or watch selected video replays on the video page, read client testimonials, or make an enquiry about Andrew's availability and fees.

You may also like to read other related posts listed directly above in the People who read this post also read these ... section or watch Andrew's 90- second speaking showreel below.

Video Thumbnail
To receive future posts you can subscribe via email or RSS feed.

About 

Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here.

Showing 2 comments

Leave a Comment