Goodbye FeedBurner!

 In blogging, social media

After reading so many stories about what is happening to FeedBurner (the RSS distribution service bought by Google in 2007), I have decided to say a final goodbye to the service.

With the decision by Google to shut down Google Reader (which is used to read RSS feeds), and the other clues with the FeedBurner blog shutting down, AdSense for Feeds being discontinued, it is only a matter of time before FeedBurner gets the chop.

I have looked at the many alternatives, including an excellent review by friend and fellow blogger Neville Hobson about his move to FeedBlitz.

One of the most helpful articles to assist me with my decision on what to do was a post by Sarah Arrow who suggested a mix of alternatives

  1. FeedBlitz – a paid service for RSS and email

  2. Bring My Blog Visitors Back – a local RSS feed option

  3. Aweber – a paid email service

The great thing about FeedBurner was that they took care of both the distribution of RSS feeds, and it also had a basic email service which distributed latest post via email and handled email subscriptions.

As any blogger would know, the 2 services that need looking after are the RSS feed, and the ability for readers to subscribe via email to updates.

After Reading Neville’s review, I looked at FeedBlitz. It is a paid service, with the pricing based on the number of email subscribers – with the RSS feed part thrown in for free.

Their pricing starts at $1.49/month but soon jumps to $10/month once you have more than 100 email subscribers.

The other issue with moving from one hosted RSS service to another, is that one day, FeedBlitz may also close down, or increase their prices or T&C to cause me to move again.

Thankfully, a year or so ago FeedBurner allowed you to use your own domain to point to the feed – so I chose – which then redirected via a CNAME to FeedBurner.

Moving away from FeedBurner has therefore been pretty painless – as I control the domain – the old FeedBurner address now points to – a locally served version on my server hosted by the team at WebHostingBuzz.

Note: I am a WebHostingBuzz ambassador, so my hosting is provided as part of a sponsorship arrangement – read my review of their service.

This brings me to the reason for choosing to locally host my RSS feed instead of with a 3rd party.

I decided to enhance my local feed with a paid plugin called Bring My Blog Visitors Back which adds some interactivity to the feed, while still allowing me to host on my server, and have full control over the feed. This means that I have control over caching, server downtime, DNS, speed and the like without having to outsource this to a 3rd party.

The final piece of the transition was to find a home for my email subscribers.

I did consider a locally hosted option such as the Subscribe2 WordPress plugin , however this is a very basic email solution and does not give me information on who has opened the email or bounce and subscriber management etc.

I decided to go with MailChimp, and their “free forever” option. This is a good choice if you have under 2,000 email subscribers, and send less than 12,000 emails per month.

As it is a free service, you do have the “powered by MailChimp” message on every email, which I think is a small price to pay, and it also sends a message to those subscribing to my blog via email that I am using a professional platform to send emails, and their unsubscribe preferences will be honoured.

Hopefully I won’t have to worry about another service closing down for quite some time.

While you are here ...


London-based Practical Futurist and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Practical Futurist Podcast" on your favourite app.

Showing 6 comments
  • Sarah Arrow

    Thank you for the mention. I used to love FeedBurner and I’m really disappointed that Google has discontinued the service. I think the way forward is to be able to customise our own feeds fully and keep control of them.

  • @daniellennox

    RT @AndrewGrill: Goodbye FeedBurner! < Keep this up and Google will be off the birthday party invite list

  • phollows

    Hi Andrew: Thanks for mentioning FeedBlitz! I wanted to address a couple of really important points you raised.

    Firstly, in our migration guide to help people move off FeedBurner, we’re really clear that feed subscribers should be following a feed URL on your own domain (which we then serve, track and optionally monetize), so that you don’t have to go through this headache again. We want to serve your audience, not have you cede control of it to us.

    Secondly, while privately held, we are also both profitable and cash positive – and we intend to manage the business to keep it that way. We’ve stuck it out competing against Google for years, building this business because we believe in RSS and email marketing. Our commitment is to your site, your audience and your business. I guarantee that’s not going to change.

  • Andrew Grill


    appreciate you posting a comment.

    Nothing against your service, and I can see you aggressively picking up old FeedBurner users which is great.

    I am fortunate to be running in a powerful dedicated server from the team at so I have decided to take control of pretty much all of my services – short URL, Twitter client, photo sharing, bookmarks – I want full control of the lot so it is about having everything hosted locally.

    That may not be appropriate for other folks, and that’s where your service kicks in.

    Good luck!

  • phollows

    Appreciate the reply. Most people don’t have the skills, resources and time to do what you’re doing – it’s typically much more cost-effective to outsource especially as the “loss of control” feat is allayed. But good luck! We live in interesting times 🙂

  • @TUnderwood

    Goodbye FeedBurner! – London Calling social business

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