Social Business – moving from likes to leadership
Over the next few weeks, we will be hearing from many social media pundits on “the top 10 predictions for social media in 2014”.
One prediction I am hoping we will see is how social media will graduate to become social business in 2014.
If you would like to hear my definition of social business vs social media, you can listen to a podcast below I recorded with Neville Hobson from FIR recently.
[mejsaudio src=”https://londoncalling.co/wp-content/uploads/fir-andrewgrillibm1.mp3″] Looking at what is in store for social business in 2014 is I think a much more interesting question, as I believe that social business is where the real innovation and opportunities for significant transformation will occur,So how will we see social business transform enterprises in 2014? Read on and I welcome your comments below, or tweet me @AndrewGrill.
1. Social Business: Not Just About Collaboration
Social is no longer just about collaboration; it’s about unlocking the engines of collective knowledge, differentiated expertise and rapid learning across the whole organisation. Social enables businesses to break down organizational and hierarchical silos and barriers. It provides employees an opportunity to share knowledge and locate expertise. In 2014, we’ll see social transform into an organization’s enablement and learning platform.
2. Social Business’ New Role
Social’s new role will be helping to build a smarter enterprise. For example, doctors at Boston Children’s Hospital are already moving in this direction with social; physicians across the globe are sharing peer-reviewed training videos and on-demand curricula to demonstrate the latest life-saving techniques in child care, building an ecosystem of well-trained health care professionals.
3. Tapping Behavioral Data to Drive Decision Making
In the past, business has relied on instrumented data—machine-generated data—to help drive decision making. With the emergence of social and all the activity taking place over social networks, both internal and external, we now have access to behavioral data that is allowing organizations to analyze sentiment, and listen and learn from customer experiences and behaviors.
4. The Rise of the Individual and “Marketing as a Service” – moving social beyond the marketing department
For most organizations, social networking has been a marketing machine, providing the ability to build armies of advocates for your brand. As we enter into the next phase of social, it will be less about how many “likes” you can get and more focused on the quality of those likes and who is doing the liking. Looking at customers as individuals instead of segments, marketers will now be able to deliver personalized experiences customized to individual or community needs.
5. Social Takes on Talent Management
Similar to how marketers will personalize consumers’ experiences, human resource departments will also begin to capitalize on the power of social by integrating it into their human capital management systems in order to deepen loyalty and engagement with employees. In 2014, we’ll begin to see organizations tapping social and behavioral data to better understand what is important to employees, what motivates them, why they stay with an organization and much more.
6. Customer-Activated Social Enterprise to Drive Innovation
For the past several years, social has been laser-focused on internal collaboration or pushing out messages to clients and partners. In 2014, enterprises of all types will open up to customer influence, pioneering social and digital innovation and building engaging customer experiences. We’ll see workplaces and marketplaces fusing together like never before; enterprises will be thinking and acting differently in the context of social.
7. True Convergence
This coming year will bring the true convergence of social business, big data, the mobile workforce and cloud computing as “business as usual.” An organization’s social business platform will become the universal foundation for how the enterprise works and engages in the marketplace. The platform should enable self-service, have process integrity and be accessible any time, any place. As organizations consider which platforms to build their social businesses upon, they will want a platform that is based on SMAC—social, mobile, analytics and cloud.
2014 will be the year of Social Business – I’m staking my career on it!
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Social Business in 2014 – moving from likes to leadership http://t.co/Pv3tAnV0mY
RT @AndrewGrill: Social Business in 2014 – moving from likes to leadership http://t.co/OsMm9eHkVd #socialbusiness
RT @AndrewGrill: Social Business in 2014 – moving from likes to leadership http://t.co/OsMm9eHkVd #socialbusiness
RT @AndrewGrill: Social Business in 2014 – moving from likes to leadership http://t.co/OsMm9eHkVd #socialbusiness
Social Business in 2014 – moving from likes to leadership #socbiz http://t.co/EUse0IQiMr
Social Business in 2014 – moving from likes to leadership: http://t.co/j73o5XjNAi from @AndrewGrill #socialbiz
Social Business in 2014 – moving from likes to leadership – London Calling social business http://t.co/9QnwDuoLDt #SMTip #BizTip #SMM
Social Business in 2014 – moving from likes to leadership – London Calling social business http://t.co/5L3ooqMQ0g
Great post as always Andrew. I agree and think over next year you’ll see an increasing gap between those organisations who are embracing social business concepts and those who think social is having a Twitter and Facebook account.
Interesting point on The Rise of the Individual – this is happening with employees too as traditional approaches to talent management get disrupted. Starting to see staff who become “super-connectors” across the enterprise.
Thanks Paul.
I’m seeing this first hand in IBM, where those who are well connected on social can get the attention of key decision makers. In years to come, the eminence of an individual within an organisation will be valued highly and perhaps a price (increased bonus) will happen as a result.
Talent management using social is becoming a hot topic indeed.
Moving from likes to leadership. 2014: The year of social business. And @andrewgrill is staking his career on it http://t.co/u0FVB62PPm
RT @EddiePrentice: 2014 will be the year of #SocialBusiness, without a doubt! http://t.co/YnzmEBLh9A
Social Business in 2014 – moving from likes to leadership – London Calling social business: http://t.co/JGmTw5HHZT
Social Business in 2014 – moving from likes to leadership http://t.co/PiiRQjQDU4 @andrewgrill 2014-the year of #socialbusiness
2014 will be the year of Social Business @AndrewGrill http://t.co/muGGbO0r3g < how ready is your organisation? HT @PaulBromford
RT @PaulBromford: RT @shirleyayres: 2014 will be the year of Social Business @AndrewGrill http://t.co/VjVSHilBqO < how ready is your organi…
Social Business in 2014 – moving from likes to leadership http://t.co/eZ5zV7xstv
RT @AndrewGrill: Popular post > #socialbusiness in 2014 – some predictions http://t.co/OsMm9eHkVd
“@monicajorgensen: Social Business in 2014 – moving from likes to leadership #smdk #socialmedia http://t.co/DoECaUlLeu” <– just about time!
RT @AllthingsIC: Just cheered when I read this > awesome read @andrewgrill on social business – moving from likes to leadership: http://t.c…
Social Business in 2014 – moving from likes to leadership – London Calling social business: http://t.co/nLCMaUUZQ1
Moving from Likes to Leadership: Social Business in 2014 http://t.co/oGSgPXrAMf – social as enablement and learning. #socialbiz #socbiz #biz
RT @PaulBromford: Moving from likes to leadership. 2014: The year of social business. And @andrewgrill is staking his career on it http://t…
RT @AndrewGrill: Popular post > #socialbusiness in 2014 – some predictions http://t.co/OsMm9eHkVd
Excellent post – must read –> “@AndrewGrill: Popular post > #socialbusiness in 2014 – some predictions http://t.co/CaIA9a1OOC“
RT @AllthingsIC: Just cheered when I read this > awesome read @andrewgrill on social business – moving from likes to leadership: http://t.c…
RT @AndrewGrill: Popular post > #socialbusiness in 2014 – some predictions http://t.co/OsMm9eHkVd
MT @AllthingsIC: awesome read @andrewgrill on social business – moving from likes to leadership: http://t.co/7npXkzDs8f
RT @AllthingsIC: Just cheered when I read this > awesome read @andrewgrill on social business – moving from likes to leadership: http://t.c…
RT @Timothy_Hughes: RT @OracleTim: Social Business in 2014 – moving from likes to leadership @londoncalling http://t.co/QgizeDIn2v
A definite post of the week: Social Business in 2014 – moving from likes to leadership http://t.co/uy3WGDaAae via @andrewgrill
RT @Liz1Stanley: Get ready for THE year of social business – it’s what 2014 is all about. Excellent blog from @AndrewGrill http://t.co/SwB5…
MT @AllthingsIC: awesome read @andrewgrill on social business – moving from likes to leadership: http://t.co/hLue7Glnog
Social Business in 2014 – moving from likes to leadership – London Calling social business: http://t.co/krKxtS9151
RT @HuguetteRanc: Social Business in 2014 – moving from likes to leadership – London Calling social business: http://t.co/krKxtS9151
RT @DebWeinstein: The Future of Social Media is Social Business – http://t.co/godwBmpsaz by @andrewgrill via @TanDuarte #socbiz #custserv …
RT @DebWeinstein: The Future of Social Media is Social Business – http://t.co/godwBmpsaz by @andrewgrill via @TanDuarte #socbiz #custserv …
Social is no longer just about collaboration; it’s about unlocking the engines of collective knowledge http://t.co/hKeT6vA5AF @AndrewGrill
Social Business in 2014 – moving from likes to leadership http://t.co/wayKOnwB19
RT @AndrewGrill: Social Business in 2014 – moving from likes to leadership http://t.co/OsMm9eHkVd #socialbusiness
RT @DebWeinstein: The Future of Social Media is Social Business – http://t.co/godwBmpsaz by @andrewgrill via @TanDuarte #socbiz #custserv …
According to @andrewgrill, 2014 is going to be the year of Social Business! http://t.co/A9nrGe8C91
Excellent piece on Social Business in 2014 – moving from likes to leadership – London Calling social business: http://t.co/mu15rfV35w
RT @getSASI: According to @andrewgrill, 2014 is going to be the year of Social Business! http://t.co/A9nrGe8C91
RT @AndrewGrill: Popular post > #socialbusiness in 2014 – some predictions http://t.co/OsMm9eHkVd
RT @AndrewGrill: Popular post > #socialbusiness in 2014 – some predictions http://t.co/OsMm9eHkVd
Social Business in 2014 – moving from likes to leadership http://t.co/lWCnAsPcFH by @andrewgrill
RT @ibminteractive: Social Business in 2014 – @andrewgrill talks re. moving from likes to leadership http://t.co/zSqdL4eO0c
Social Business in 2014 – moving from likes to leadership http://t.co/SKTzhzPUCD
Social business in 2014: moving from likes to leadership #socbiz #leadership http://t.co/1yvw7BUKWC
RT @PAITgroup: Social business in 2014: moving from likes to leadership #socbiz #leadership http://t.co/1yvw7BUKWC
Social Business in 2014 – moving from likes to leadership. http://t.co/UpmQWacYUS #socbiz #social #ESN
I agree w/ Andrew 2014 is the year of #SocBiz
Social Business in 2014 – moving from likes to leadership http://t.co/EfHLWnKdCv @AndrewGrill
Social Business in 2014 – moving from likes to leadership http://t.co/tHoJUhRVPF
Social Business in 2014 – moving from likes to leadership – London Calling social business http://t.co/0xPzA0TyZP
Rewind: Social Business – moving from likes to leadership https://t.co/NSI6u98r10