Why LinkedIn needs to allow invitation personalisation on their iPad app

 In networking, social business

I am a BIG fan of LinkedIn. I joined on February 27th 2004, so I am close to 11 years on the platform. I was also privileged to have been asked to keynote at their London Sales event in 2014 where I was the 2nd highest rated speaker of the day (you can watch the presentation at the bottom of this post).

I’m also a power LinkedIn user and have been using their amazing Sales Navigator product for a few months now (more in a future blog post).

One thing that bugs me though about the platform is that on their mobile app, you can’t personalise a connection invitation.

Here is what the mobile app looks like (note also the VPN symbol – these days I ALWAYS connect to WiFi via a VPN – read why in this post.

 

Once you push the “invite person” button, the invitation is sent – without the ability to personalise it.

 

In contrast, here is what the desktop version looks like

Here I have the ability to personalise an invitation, and put some context behind the request – where we met, and why we should connect.

I am much more likely to accept an invitation that has been personalised in this way.

I am glad I am not alone.  This morning a discussion started on Twitter on this very subject.

UPDATE: According to a few of the comments on my LinkedIn post on this subject, the function is available (but hidden) on the iPhone and Android apps, but is not available in the iPad app, so I changed the title of the post from “mobile app” to “iPad app”.

I’ve mentioned this requirement to the LinkedIn London team a few times, and at the Sales Connect event in London last October, I was able to bend the ear of Mike Derezin who is head of sales solutions, so hopefully the request will make it into the app soon.

UPDATE 2: All LinkedIn mobile apps now contain the functionality I requested.

To access them, on a particular profile, click the more (or 3 dots on a mobile) option

Then select “Personalise Invite”

I know that for some users, they don’t want to add a note, so my suggestion would be in the app settings to have a flag to say “add message/don’t add message” so that when I hit the “invite person” button I would always be prompted to add a personal message.

It is a simple thing, but for me it can mean the difference between accepting a connection request and ignoring it.

Presented below is my talk at the LinkedIn Sales Connect event in London in October 2014 when I spoke about social media eminence. Worth a watch if you want some power tips on using social networks such as LinkedIn and Twitter.

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About 

Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Practical Futurist Podcast" on your favourite app.

Showing 13 comments
  • @guy1067

    Why LinkedIn needs to allow invitation personalisation on their mobile app – http://t.co/WYS5tIzRw2 from http://t.co/3uymcAR3nF

  • @TriGirlLisa

    RT @AndrewGrill: Why @LinkedIn needs to allow invitation personalisation on their mobile app http://t.co/TqCxiAwkva cc @Nickyhants @shivvyj…

  • @London_Trend

    Why LinkedIn needs to allow invitation personalisation on their mobile app http://t.co/BIEQlvmPr0

  • @Social_Ben

    Why LinkedIn needs to allow invitation personalisation on their mobile app http://t.co/kFRmiVAXiP via @andrewgrill

  • @LeeBogner

    Why LinkedIn needs to allow invitation personalisation on their mobile app: If you enjoyed this… http://t.co/IOJqU52wEP | @andrewgrill

  • @GrowMap

    RT @AndrewGrill: Why @LinkedIn needs to allow invitation personalisation on their mobile app http://t.co/SdnoyUJwCK

  • @Shivvyjervis

    RT @AndrewGrill: Why @LinkedIn needs to allow invitation personalisation on their mobile app http://t.co/TqCxiAwkva cc @Nickyhants @shivvyj…

  • @SamSamGo1

    RT @AndrewGrill: Why @LinkedIn needs to allow invitation personalisation on their mobile app http://t.co/TqCxiAwkva cc @Nickyhants @shivvyj…

  • Michelle Killebrew

    YES!!! Can’t agree more. This drives me crazy…

  • @AndrewGrill

    Rewind: Why LinkedIn needs to allow invitation personalisation on their iPad app https://t.co/sxeJns1AOq

  • Joe Jorczak

    I agree Andrew — the default option should be to send a personalized invite. I’m sure that LinkedIn doesn’t do this under the guise of user simplicity but it’s mistake. The feedback I got from LinkedIn was that when using the mobile app you should open the person’s full profile, look for the three dots in the upper right side, and then you get the option to personalize the invite. Clearly they haven’t thought through this experience — especially surprising given the recently launched redesign of the mobile app that went through 1+ year of testing.

  • Natalie Siston

    I really like this article. I looked through many, many search pages to find someone else who felt the same way I did in preparation for a blog post and networking seminar and was very happy to read your sentiments. Thank you for bringing this to the attention of the LinkedIn team. Until they do something, let’s keep fighting the good fight and always include a personal message! I included a link to your article in the following blog post: http://smalltownleadership.com/dearlinkedin

  • Natalie Siston

    Not spam – real, live human here. I like what you had to say – of all of the articles I read about personalizing LinkedIn messages, yours is one of two that I thought important to reference in my own post.

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