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    What happens when you invite influential bloggers to @Wimbledon? Published 2015

    Home / influence / What happens when you invite influential bloggers to @Wimbledon? Published 2015

    What happens when you invite influential bloggers to @Wimbledon? Published 2015

    By Andrew Grill
     Posted 08/07/2015
     In influence, social business
    What happens when you invite influential bloggers to @Wimbledon? Published 20152015-07-082019-07-09https://cdn.andrew.london/wp-content/uploads/2015/05/andrewdot-london-logo-head.pngTop-Rated Futurist Keynote Speaker - Andrew Grillhttps://cdn.andrew.london/wp-content/uploads/2015/05/andrewdot-london-logo-head.png200px200px
    13

    When I was at IBM, I invited key social media influencers to Wimbledon to tour the IBM behind-the-scenes operations.

    As many people know, since 1990, IBM has been the Technology Partner for Wimbledon, and as part of this we show our key clients behind-the-scenes to showcase the power of an IBM supplied end-to-end solution with the scale of Wimbledon.

    In 2014, David Terrar was one such blogger, and he delivered a very positive view of our operations. You can read more here.

    In 2015, I invited two more key influencers, Neville Hobson (@jangles), and Alan Patrick (@freecloud).

    While both of these Gentlemen are not IBM clients, they have a whole other level of influence amongst some of our key markets.

    Neville is a formidable blogger and for more than 10 years has run the FIR podcast. Frankly, when Neville talks, people listen. He is one of the most respected voices in the digital and social world and it was a huge coup to get him down to Wimbledon.

    His blog post is fantastic, and his huge readership will now see the magic IBM delivers at Wimbledon, and we get access to a whole new audience.

    You can see the headline of his blog post below, and read it in full at social.bz/jangles

    What happens when you invite influential bloggers to @Wimbledon? Published 2015

    Equally socially eminent is Alan Patrick. He has an audience of over 500,000 per month on his Broadsight blog. and he is also well respected and trusted in the world of social business and social data. His blog post looks at the data aspects of Wimbledon and delivers high praise for Watson.

    You can read his blog in full at social.bz/freecloud

    What happens when you invite influential bloggers to @Wimbledon? Published 2015

    The great news is that both Neville and Alan were blown away by the data rooms, Watson and especially interested in what we are doing in the social area.

    I must give a huge thanks to Sam Seddon, IBM Wimbledon Client Executive for once again believing in the strategy to host influential bloggers. Also huge thanks to Chris Thomas,  Tighe Wall, and Sarah Fardon from IBM and Helen Weal from the AELTC who showed us the social command centre, and data scoring boxes.

    Access to these behind-the-scenes aspects of our involvement at Wimbledon was invaluable in ensuring the best possible coverage in their posts, and it shows!

    How are you using key influencers like Neville and Alan in showing off the unique parts of your business to a whole new audience?

    People reading this post also read ...

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    About Andrew Grill

    Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Practical Futurist Podcast" on your favourite app.

    Showing 13 comments
    • @akram_husain 08/07/2015

      RT @AndrewGrill: What happens when you invite influential bloggers to @Wimbledon? This! http://t.co/jNL830uX2m cc @jangles @freecloud #IBMW…

    • @JuliaGlencross2 08/07/2015

      What happens when you invite influential bloggers to @Wimbledon? – http://t.co/y5Bv54nKUc from http://t.co/dYB4FkmuIU

    • @FardonS 08/07/2015

      RT @AndrewGrill: What happens when you invite influential bloggers to @Wimbledon? This! http://t.co/jNL830uX2m cc @jangles @freecloud #IBMW…

    • @atharafzal 08/07/2015

      Grt analysis @AndrewGrill! @sam_Seddon kudos 2u on idea! What happens when you invite influential bloggers @Wimbledon http://t.co/E4AHYGuRIl

    • @sam_seddon 08/07/2015

      RT @atharafzal: Grt analysis @AndrewGrill! @sam_Seddon kudos 2u on idea! What happens when you invite influential bloggers @Wimbledon http:…

    • @simon_meredith 08/07/2015

      RT @AndrewGrill: Thanks @dubois have a look at a couple of different perspectives from @jangles & @freecloud on @IBM @wimbledon http://t.co…

    • @Filip_Piet 08/07/2015

      RT @AndrewGrill: What happens when you invite influential bloggers to @Wimbledon? This! http://t.co/jNL830uX2m cc @jangles @freecloud #IBMW…

    • @mattjamesmorris 09/07/2015

      What happens when you invite influential #bloggers to @Wimbledon? by @AndrewGrill http://t.co/k5rFCt04dr http://t.co/ROfHEwoaxX

    • @popdeem 09/07/2015

      What happens when you invite influential bloggers to @Wimbledon? #influencemarketing http://t.co/V9c9hRQV5i @AndrewGrill

    • @GregBaynham 09/07/2015

      RT @IBM_UK_news: What happens when you invite influential bloggers to @Wimbledon? Thoughts by #IBM’s @andrewgrill #waystowin http://t.co/34…

    • @michaelwhite1 10/07/2015

      RT @AndrewGrill: Hey @michaelwhite1 @FardonS @Wimbledon @jangles @LansonsLatest see http://t.co/jNL830dmaO for the story behind the post

    • @mkrigsman 14/03/2016

      RT @AndrewGrill: Rewind: What happens when you invite influential bloggers to @Wimbledon? https://t.co/ckAxlB73Hs

    • @AndrewGrill 27/04/2016

      Rewind: What happens when you invite influential bloggers to @Wimbledon? https://t.co/ckAxlB73Hs

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    Episode 15: The Future of Disruptive Thinking with Nicole Yerson
    by Andrew Grill

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