Individual of the year awards – are they legitimate or just a vanity award?

 In disruption

It is worrying that some “individual of the year…” awards are now being gamed, and they are just a popularity contest that can be won by agencies with lots of staff all voting for a particular individual after the obligatory “please vote for XYZ” email does the rounds.

Anyone else feel the same or has experienced this? It is true you really can game anything – influence rankings (I saw this first-hand while CEO of Kred), “Best Seller” book lists and the like. Is anything real anymore – we have fake news now fake awards?

Is it up to the organiser of the award to audit the entries or do we just let this continue, and have these awards, and individual’s standings diminished as a result?

Please weigh in with your views.

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Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here.