Are “twitter chats” a thing of the past?

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Are “twitter chats” a thing of the past?

In 2017, why do B2B brands still persist with “twitter chats”?

Aren’t these a thing of the past, like “twitter walls” at conferences in 2010? Recently I witnessed a well-known global B2B brand run a Twitter chat that can only be described as nothing short of embarrassing.

This global brand had 2 influencers (flown around the world all-expenses-paid) at a conference on a chat, and from what I saw the only engagement was from 4 employees, and the responses were completely canned and predictable.

I am sure when the CMO receives the detailed report on the twitter chat it will gush about the “millions of impressions” they received – which is easy when you add up the followers of the individuals concerned.

Perhaps as I approach 50 I am becoming more cynical, but for a company of its size, this was just an embarrassment. Keen to understand if this is being experienced by others. Have twitter chats had their day?


Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Practical Futurist Podcast" on your favourite app.

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