Do you “dance like nobody’s watching” on social media?

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Do you “dance like nobody’s watching” on social media?

“Dance Like Nobody’s Watching …” goes the saying, but is that true on social media? I was thinking about how I use LinkedIn, Twitter, Facebook and Instagram in very different ways depending on “who’s watching”.

I have found that LinkedIn gives me the most useful feedback on my thinking, and I have engaged in some amazing discussions over the years.

It really is a place for intelligent debate with some of the smartest minds in the world. As LinkedIn is a business network, I write as if my clients and colleagues are watching, taking a very formal line on my profile and posts.

The 1,300 character limit allows me to get my message across in a succinct way each day. Facebook I am far more relaxed on, as I don’t see this as a business network so I will be more open in my discussion.

Twitter is great for real-time observations and its limited (currently 140 characters, soon to be 280) means that brevity prevails.

Instagram is a network I joined a couple of years ago to understand what all the fuss was about.

As it is primarily a visual medium, and most of my pictures are viewed on a 4- inch screen, I am also more relaxed on this network. How do you use these different networks?

Do you change “voice” for each one, depending on who may be watching?

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Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Practical Futurist Podcast" on your favourite app.

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