Do you “dance like nobody’s watching” on social media?

 In social media
Do you “dance like nobody’s watching” on social media?

“Dance Like Nobody’s Watching …” goes the saying, but is that true on social media? I was thinking about how I use LinkedIn, Twitter, Facebook and Instagram in very different ways depending on “who’s watching”.

I have found that LinkedIn gives me the most useful feedback on my thinking, and I have engaged in some amazing discussions over the years.

It really is a place for intelligent debate with some of the smartest minds in the world. As LinkedIn is a business network, I write as if my clients and colleagues are watching, taking a very formal line on my profile and posts.

The 1,300 character limit allows me to get my message across in a succinct way each day. Facebook I am far more relaxed on, as I don’t see this as a business network so I will be more open in my discussion.

Twitter is great for real-time observations and its limited (currently 140 characters, soon to be 280) means that brevity prevails.

Instagram is a network I joined a couple of years ago to understand what all the fuss was about.

As it is primarily a visual medium, and most of my pictures are viewed on a 4- inch screen, I am also more relaxed on this network. How do you use these different networks?

Do you change “voice” for each one, depending on who may be watching?

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Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here.