Don’t forget to sell shirts and shoes!

 In digital disruption, disruption, public speaking, social media, strategy

“Don’t forget to sell shirts & shoes” is a sign that is on the whiteboard in the office of Under Armour’s CEO Kevin Plank in permanent ink.

I was fortunate enough to see Kevin present in New York a couple of years ago and took a snap of the sign.

At the recent Digital Growth conference, in this 30-second clip, I explained why all companies need to think in this way.

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Don’t get caught up in vanity social metrics or campaigns and products that are a waste of time.

My message was clear – “If you can’t measure it and it does not impact the bottom line then don’t do it”.

Do you have a mentality to always “sell more shirts and shoes” or your equivalent?

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About 

Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here.