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    Facebook without targeted ads? That would be a “paid product” says COO Sheryl Sandberg

    Home / advertising / Facebook without targeted ads? That would be a “paid product” says COO Sheryl Sandberg

    Facebook without targeted ads? That would be a “paid product” says COO Sheryl Sandberg

    By Andrew Grill
     Posted 07/04/2018
     In advertising, disruption, facebook, GDPR, privacy
    Facebook without targeted ads? That would be a “paid product” says COO Sheryl Sandberg2018-04-072019-02-17https://cdn.andrew.london/wp-content/uploads/2015/05/andrewdot-london-logo-head.pngTop-Rated Futurist Keynote Speaker - Andrew Grillhttps://andrew.london/wp-content/uploads/2018/04/sandberg-paid-product-266x266.png200px200px
    0

    Facebook continues their PR blitz to recover from the dramatic fallout from the Cambridge Analytics revelations from a few weeks ago.

    Last week Facebook COO Cheryl Sandberg appeared on a number of TV programs, interviewed at Facebook’s HQ.

    In one interview with the NBC Today show’s Savannah Guthrie, Sandberg was asked by Guthrie “Could you come up with a tool that said ‘I do not want Facebook to use my personal profile data to target me for advertising’? Do you have an ‘opt out’ button? Please don’t use my profile data for advertising”.

    Sandberg’s seven-second answer (shown below – see the full interview in context here) was telling.

    It was the first time she stumbled in the whole interview. For most of her responses, she seemed to be replaying a heavily rehearsed set of lines. For the response to this question, she seemed to be sharing thinking that had not yet been made public.

    Her response, including the verbal stumble was:

    “We have different forms of opt-out. We don’t have an opt-out at the highest level, that would be a..a..a..a paid product.”

    Video ThumbnailFacebook continues their PR blitz to recover from the dramatic fallout from the Cambridge Analytics revelations from a few weeks ago. Last week Facebook COO Cheryl Sandberg appeared on a number of TV programs, interviewed at Facebook's HQ. In one interview with the NBC Today show's Savannah Gut

    This to me seemed very telling. What Sandberg was saying in effect was: allow us to use your data for targeting (you are the product) and you can have Facebook for free. If we can’t target the advertising and have to serve generic advertising (as most TV shows do, as well as print publications), then you have to pay to use Facebook.

    I immediately thought of my relationship with other services I already pay for. The £10 per month I pay both Spotify and Netflix ensure that I see no ads. The premium I pay Vimeo for hosting my videos ensures that none of the visitors to my website see any ads either.

    Could there be a time when we have an option to pay Facebook? Possibly.  I wrote recently about how Facebook’s whole business model was because of their total dependence on advertising.

    Having users pay for Facebook AND STILL have to see ads goes against the “pay to remove ads” model that Spotify and Netflix have championed.  Sandberg’s hint that they may have to offer a paid product model to appease privacy fears os very interesting, and I am sure that the other “free with ads” platforms (many also owned by Facebook such as Instagram and Whatsapp) will be watching this space very closely.

    Would you pay for Facebook if it offered a “no-ads” or “no-targeted ads” option?

    Time to rethink your GDPR and data strategy …

    Many people have asked me how they can navigate the GDPR legislation and become GPDR ready.

    For those in London, I have partnered with a GDPR expert to host a series of day-long GDPR workshops that will ensure you are GDPR ready.

    Everything you need is included:

    • Workbook
    • Gap analysis questionnaire
    • Readiness dashboard
    • Action plan
    • Checklists
    • Full guide and toolkit
    • Editable template documents

    Head to practicalfutur.ist/get-gdpr-ready and take advantage of a 50% discount.

    People reading this post also read ...

    While you are here ...
    Do you need a dynamic and inspirational keynote speaker, corporate trainer, facilitator or business strategist for your next event with success stories and client results to impact your team or senior executives?

    If this article and topic has struck a chord with you, it can be delivered as a keynote address, a live interactive group presentation, a facilitated workshop program or completely tailored to your team or company objectives as Andrew speaks regularly on topics such as this at conferences and events around the world.

    You may wish to view Andrew's extensive speaking portfolio on the speech topics page, or watch selected video replays on the video page, read client testimonials, or make an enquiry about Andrew's availability and fees.

    Andrew has also started a popular Podcast Series “The Practical Futurist Podcast”. You can access the podcast via the Podcast Page, use this smart link on your phone or simply search for “Practical Futurist Podcast” on your favourite app. In each bi-weekly episode, Andrew is joined by a global expert to answer the question “What’s the future of ...” with practical advice you can put into place next week.

    You may also like to read other related posts listed directly above in the People who read this post also read these ... section or watch Andrew's 90-second speaking showreel below.

    Andrew Grill's Keynote Speaker Showreel
    Video ThumbnailFuturist Keynote Speaker Andrew Grill's latest speaker showreel, showing examples of his keynote presentations from around the world. For more information on speaking topics, and full keynote replays please visit https://andrew.london
    To receive future posts you can subscribe via email or RSS feed.

    About Andrew Grill

    Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Practical Futurist Podcast" on your favourite app.

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    Episode 15: The Future of Disruptive Thinking with Nicole Yerson
    by Andrew Grill

    Do you think disruptively? In this episode we spoke with self-described “Rough Diamond”, Nicole Yershon about what it means to think like a disruptor and how disruption can be turned into an advantage.

    Nicole is not new to disruption. When Nicole joined Ogilvy in 2000 she was given the simple brief of “bringing the agency into the 21st century”.

    She achieved this by building relationships with third party suppliers and embracing new technologies that saw Ogilvy digitise some 10,000 tapes of adverts dating back to the 1950s. 

    Nicole later went on to be the founding partner of Ogilvy’s London Digital Innovation Lab – the dedicated Innovation unit of Ogilvy & Mather Group where she worked with brands such as Amex, IBM, BP, Selfridges, Unilever, BA and Wetherspoons. She’s also famous for her “black book” of leading suppliers.

    In 2016 she founded the NY Collective with a mind to remove the traditionally opaque practices of consulting and marketing agencies.

    We spoke about topics such as:

    • Turning disruption into an advantage
    • Why we need disruptors in any business
    • The prayers, players and stayers
    • The Ogilvy Lab Rats and Lab days
    • Measuring the impact of disruption
    • Can disruptors be made or are they born?
    • How a “black book” of suppliers became a community
    • 3 Things for next week 
    • Be curious
    • Get outside your comfort zone
    • Be authentic

    For more on Andrew – what he speaks about and replays of recent talks, please visit futurist.london or follow @andrewgrill

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