Practical Futurist & Futurologist Andrew Grill helps c-suites facing disruption Practical Futurist & Futurologist Andrew Grill helps c-suites facing disruption Practical Futurist & Futurologist Andrew Grill helps c-suites facing disruption
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     Could you describe your product with just one word?
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    By Andrew Grill
    In advertising
    Posted 09/08/2018

    Could you describe your product with just one word?

    I walked past this outdoor ad in London recently and just one word describes the product. Could your brand advertise in this way?

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     Thanks to Facebook and GDPR the Personal Data Revolution has started
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    By Andrew Grill
    In advertising, facebook, GDPR, personal data
    Posted 12/04/2018

    Thanks to Facebook and GDPR the Personal Data Revolution has started

    For some time now I've been saying to corporate audiences in my keynotes that in under 5 years we will not be reading ads - robots will. As promised, in one 8-minute take I put forward my [...]

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     What Zuckerberg’s testimony teaches us about user privacy and control
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    By Andrew Grill
    In ad blocking, advertising, disruption, facebook, privacy
    Posted 11/04/2018

    What Zuckerberg’s testimony teaches us about user privacy and control

    Last night I watched the Mark Zuckerberg testimony - it was a long 5 hours and ended sometime after midnight here in London Zuckerberg was asked by one Senator if he would be happy to provide [...]

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     With 6 weeks to go, few if any firms are ready for GDPR
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    By Andrew Grill
    In advertising, facebook, marketing
    Posted 11/04/2018

    With 6 weeks to go, few if any firms are ready for GDPR

    From my own research, few firms are ready for the launch of GDPR on May 25. You can't wait until the date, as the legislation has been in effect for 2 years so there is no grace period.

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     The Big 4 Consulting revenue now exceeds audit work – we need to consider the “Big 6” in consulting
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    By Andrew Grill
    In advertising, agency model, disruption
    Posted 10/04/2018

    The Big 4 Consulting revenue now exceeds audit work – we need to consider the “Big 6” in consulting

    A report in the WSJ that says the "Big 4" audit firms (Deloitte, PWC, EY and KPMG) now generate more revenue from consulting than from their traditional audit services. What does this mean for [...]

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     Facebook without targeted ads? That would be a “paid product” says COO Sheryl Sandberg
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    By Andrew Grill
    In advertising, disruption, facebook, GDPR, privacy
    Posted 07/04/2018

    Facebook without targeted ads? That would be a “paid product” says COO Sheryl Sandberg

    Facebook continues their PR blitz to recover from the dramatic fallout from the Cambridge Analytics revelations from a few weeks ago. Facebook COO Cheryl Sandberg hinted that Facebook may have a [...]

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     Facebook is providing GDPR privacy controls to all – could start a seismic shift in consumer data control
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    By Andrew Grill
    In advertising, disruption, facebook, GDPR
    Posted 05/04/2018

    Facebook is providing GDPR privacy controls to all – could start a seismic shift in consumer data control

    With the news that Facebook plans to offer GDPR compliant privacy tools for all users, regardless of their location, this puts on notice all organisations to rethink their GDPR plans to offer the [...]

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     Imagine a service so good you’d actually pay for it!
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    By Andrew Grill
    In advertising, business model, disruption, free services, freemium model, twitter
    Posted 27/03/2018

    Imagine a service so good you’d actually pay for it!

    Imagine a service so good you’d actually pay for it! They already exist but we are happy to use free services without (perhaps until now) thinking about how they are financed by the trading of [...]

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     When an apology is not an apology – when it’s from Facebook
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    By Andrew Grill
    In advertising, disruption, facebook
    Posted 26/03/2018

    When an apology is not an apology – when it’s from Facebook

    On Sunday I was leafing through the UK national newspapers (on my iPad naturally via PressReader as I haven't touched a paper version of a newspaper in 8 years) and I spotted something quite [...]

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     Hello Facebook … we have a problem … with the social advertising business model
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    By Andrew Grill
    In advertising, business strategy, digital disruption, facebook
    Posted 22/03/2018

    Hello Facebook … we have a problem … with the social advertising business model

    Recently Facebook has tried to rebalance the network from being a heavily advertising focused platform (with some social networking thrown in) to something closer to what the network was designed [...]

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