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    • Biography
    • Video
    • Speaking
      • Topics
      • Upcoming
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      • Testimonials
      • TEDx
    • Blog
    • Columns
      • The Drum
      • ANZ BlueNotes
      • Changeboard
      • CIPR Influence
    • Contact

    B2B

    Home / B2B /
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    By Andrew Grill
    In B2B, content
    Posted 01/12/2017

    The secret for writing for B2B audiences – great content resonates

    What defines great B2B content? I have been having this discussion with a number of people over the last few weeks and the answers have varied greatly.

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