Understanding indirect selling via B2B marketing
This post first appeared on the Business of Marketing Hub, one of the many publications Andrew writes content for. B2B sales are generally too complex to attribute to any single event. It takes [...]
Using AI to surface great B2B content
I thought it would take me a while to say I was running an AI project, and now I am - I’ve found an AI powered recommendation engine for my B2B content and thought I would share the details with [...]
The secret for writing for B2B audiences – great content resonates
What defines great B2B content? I have been having this discussion with a number of people over the last few weeks and the answers have varied greatly.