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    • Home
    • Bio
    • Video
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      • Topics
      • Calendar
      • TEDx
    • Testimonials
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      • Barclays Eagle Labs
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      • Business of Marketing
      • ANZ BlueNotes
      • Changeboard
      • CIPR Influence
    • Contact

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     Understanding indirect selling via B2B marketing
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    By Andrew Grill
    In content
    Posted 16/12/2018

    Understanding indirect selling via B2B marketing

    This post first appeared on the Business of Marketing Hub, one of the many publications Andrew writes content for. B2B sales are generally too complex to attribute to any single event. It takes [...]

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     Using AI to surface great B2B content
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    By Andrew Grill
    In B2B, content
    Posted 22/08/2018

    Using AI to surface great B2B content

    I thought it would take me a while to say I was running an AI project, and now I am - I’ve found an AI powered recommendation engine for my B2B content and thought I would share the details with [...]

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     The secret for writing for B2B audiences – great content resonates
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    By Andrew Grill
    In B2B, content
    Posted 01/12/2017

    The secret for writing for B2B audiences – great content resonates

    What defines great B2B content? I have been having this discussion with a number of people over the last few weeks and the answers have varied greatly.

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