The secret for writing for B2B audiences – great content resonates
What defines great B2B content? I have been having this discussion with a number of people over the last few weeks and the answers have varied greatly.
Employee advocacy: ‘Great content is content we’re sharing’
Andrew Grill is focussed on the utilising the power of advocates within organisations. “In your organisation, no matter what size it is, you’re going to have people who are absolute experts on [...]
