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    influencers

    Home / influence /
     Klout has closed down – what does this say about the state of influencer marketing in 2018?
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    By Andrew Grill
    In influence, influencers, kred
    Posted 11/05/2018

    Klout has closed down – what does this say about the state of influencer marketing in 2018?

    The news that influencer measurement tool Klout is closing down should be no surprise. I haven’t heard any reputable person mention their Klout score in more than 2 years. I have some unique [...]

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     RIP Influencer Marketing, welcome Influencer 2.0
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    By Andrew Grill
    In disruption, influence, influencer marketing, influencers
    Posted 14/11/2017

    RIP Influencer Marketing, welcome Influencer 2.0

    The concept of an influencer and the industry that has grown up around influencer measurement and marketing has come a long way since 2011 when I was running influencer platform Kred. I fear [...]

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