personal data

For some time now I've been saying to corporate audiences in my keynotes that in under 5 years we will not be reading ads - robots will. As promised, in one 8-minute take I put forward my [...]

What is a fair value exchange for your personal data? £10, £100, a John Lewis Voucher, a free meal, free WiFi or something else. Ordinary consumers with no real grasp of the “backstage” [...]