The idea that you can’t measure the impact of thought leadership is a myth. Here’s what you can do to demonstrate the value of your initiatives.
I used to call myself one until someone I trust pointed out that just as you can’t call **yourself** an influencer, you can’t call yourself a thought leader - that is up to others to bestow on [...]
Many you reading this post are probably are aware of the product adoption curve – an example is shown below (from Wikipedia). It is based on Everett Rogers Technology Adoption Lifecycle [...]
I came across a brilliant whitepaper by fellow mobile advertising evangelist Alan Moore titled “The glittering allure of the mobile society”. Alan was asked to author the paper by Microsoft and [...]