Brand Innovators New York

Following on from Andrew’s keynote at the London Brand Innovators Event at the Bloomberg HQ on Friday 21st November, Andrew presented a keynote at the New York event on Wednesday 3rd December.

His Keynote topic is: “From Social Media to Social Business: Content in the age of social” and you can watch a replay of his New York keynote below.

All of the sudden, content marketing seems to be driving every aspect of the marketing funnel, from awareness to advocacy. Even the most forward thinking and agile businesses, however, are scrambling to get up to speed on the content marketing front.

From hiring the right team to integrating content marketing with other areas of the marketing department, to creating and distributing compelling content, implementing a successful content marketing strategy seems to be the number one priority for many leading brands.

Nevertheless, critical questions remain, including learning how best to engage consumers with content online, determining how much resources should be allocated to the sector, and figuring out how to measure the effectiveness of content marketing.

Brand Innovators Content Marketing will enable brand marketers from FTSE 100, Fortune 500 and other leading brands to learn first-hand from their peers, about the crucial role that content is playing in the digital transformation of the marketing and media industries.

You can read the latest Agenda for the New York Brand Innovators Content Marketing.

Like other events in Atlanta, Austin, Boston, Cannes, Chicago, Dallas, Detroit, Las Vegas, Los Angeles, London, Miami, Minneapolis, Miami, New York, and San Francisco, there is no charge for qualified brand marketers to participate at Brand Innovators Content Marketing in London. Space is limited, however, so please register early.

More details on the event can be found on the Brand Innovators Website.