CMO Breakfast: from social media to social business

 In
When:
17/09/2014 @ 06:30 – 08:00 Europe/London Timezone
2014-09-17T06:30:00+01:00
2014-09-17T08:00:00+01:00
Where:
DublinFire Restaurant at the Mansion House on Dawson Street.
Mansion House
Dawson Street, Dublin 2
Ireland

Andrew was the guest speaker at a CMO breakfast held by the Marketing Institute of Ireland on Wednesday 17th September 2014 on the topic of “from social media to social business”.

Andrew looked at how the use of marketing in “social” is evolving past simple campaigns to drive likes and followers, into a powerful collaboration, knowledge management and customer care tool that every marketer can embrace.

Every marketer needs to know how they can help their company become a social business, utilising social tools both inside and outside the company.Andrew has been online since 1993, blogging since 2001 and most recently was the CEO of social media influencer platform Kred.

A full replay of Andrew’s talk can be viewed below.

Video ThumbnailAndrew was the guest speaker at a CMO breakfast held by the Marketing Institute of Ireland on Wednesday 17th September 2014 on the topic of “from social media to social business”. Andrew looked at how the use of marketing in “social” is evolving past simple campaigns to drive likes and followers, into a powerful collaboration, knowledge management and customer care tool that every marketer can embrace. Every marketer needs to know how they can help their company become a social business, utilising social tools both inside and outside the company.Andrew has been online since 1993, blogging since 2001 and most recently was the CEO of social media influencer platform Kred.

Following the breakfast presentation, Andrew was interviewed on his thoughts on the future of social.

Video ThumbnailInterview with Andrew Grill, a Global Partner, with IBM who gave an informative presentation at the Marketing Breakfast on Wednesday 17 September 2014. Andrew discussed 'From Social Media to Social Business - The Future of Marketing'. This event was sponsored by IBM.

 

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