FIR Google Hangout Live panel on influence

16/06/2012 @ 15:00 – 16:00 Europe/London Timezone
Google Hangout

Streamed live on 16 Jun 2012

A one-hour FIR Live panel discussion on influencer marketing with David Armano (Edelman Digital), Gini Dietrich (Arment-Dietrich PR, SpinSucks and Inside PR podcast), Andrew Grill (CEO of Kred) and Zena Weist (Expion). Moderated by FIR co-hosts Shel Holtz and Neville Hobson.

View the replay below.

Video ThumbnailJune 2012: The For Immediate Release team of Shel Holtz and Neville Hobson organised a great Google+ Hangout on Air (live multi-participant broadcast) on Saturday 16th June about Influencer Marketing. More at On the panel (seen L – R) were Andrew Grill CEO at influencer platform Kred David Armano EVP, Global Innovation & Integration at Edelman Shel Holtz - For Immediate Release (Host) Gini Dietrich CEO at PR firm Arment Dietrich & Spin Sucks blogger Neville Hobson - For Immediate Release Zena Weist VP of Strategy at social software company Expion We covered a lot of ground in 60 minutes, and hopefully helped highlight some of the challenges facing marketers in not only finding influencers (or advocates).

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