INV101 Avoid Being a Social Zombie in a Global World
From Dubai to Mumbai to Zrich, companies report that zombie communities abound. We know that culture is critical to business success. The same is true in the social world. A kiss on the cheek, a bow, a hand shake must be done in the social world or your company will become a social zombie. Did you know that Brazil outpaces the world in video uploads? Middle Eastern countries prefer Tweets. Join social zombie slayers, GlobalWebIndex CEO, Tom Smith, and best-selling author, Sandy Carter, as they share global social facts, strategies and real successes from CEMEX, Asian Paints, Lowes and many others to help you drive business. Youll leave with tools, use cases, styles and approaches needed to conquer B2B marketing in a global world.
All of Andrew's engagements since 1999 may be viewed in the speaking archives.