INV104 Becoming a Social Business: Customer Success Stories and Best Practices –
What do all of successful social business deployments have in common? They have approached social business as a new way of working and a way to drive innovation into their business. We will look at these successful approaches through the lens of a “Social Business Maturity Curve” and the major phases of adoption and deployment. We’ll cover topics like executive support, branding, line of business projects, doing the little things right, evangelism and adoption strategy.