Knowledge and Network: View from the C-suite on customers and business priorities
Andrew presented the findings of the latest IBM C-suite Study based on in-depth interviews with 4,200 business executives in 67 countries across the world.
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You can download a copy of the IBM C-Suite study from lc.tl/csuite
Philip Kotler said, “the most important thing is to forecast where customers are moving and be in front of them”. Here’s your chance to do just that!
Whilst technology has risen rapidly to the top of the business leadership agenda in recent years; findings from this latest IBM Study see customer focus emerge as critical to future business success. Themes such as opening up to customer influence and building engaging customer experiences are now identified by many business leaders as the number one business priority.
During this Keynote, we’ll share facts and analysis that will reveal compelling insight into the steps marketers and organisations must take to capitalise on the changing role of consumers, and the evolution of customer-centric business models.
Afterwards, you can question our Expert Panel on the latest B2B trends and join our B2B Council members to network over drinks and refreshments hosted by IBM.
- 18:30 Registration
- 18:45 Chair’s welcome; Richard Robinson, Director, Business Markets, Google and Chair, IDM B2B Marketing Council
- 19:00 Keynote: Embracing customer-centric business models – exploring the findings of IBM’s latest C-suite study, Andrew Grill, Partner, Social Business at IBM Interactive
- 19:45 Q&A and Expert Panel of B2B Specialists
- 20:15 IBM Networking and Drinks Reception
- 21:15 Close
Close to 100 delegates are booked from companies including
AP Television News, Aimia, Brady Corporation, Concur, DST Group UK, G4S, GfK, Google, Haymarket Media Group, IDG Global Solutions, IBM, Legal & General, MarketMakers, Metro Newspapers Ltd, Perkins Engines Company Limited, Plymouth University, Proximity London Ltd, Reed Business Information Ltd, Royal Mail Group Limited, SAGE Publications Ltd, Sapient Global Markets, Schlumberger, Shell International Petroleum Company, Tangerine and Black, The Law Society, Vodafone, Wintechnologies, WorldPay (UK) Ltd and more …
This event will be held at the IBM Client Centre in London – a world class customer centre and unique business environment.
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IDM Event App
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