Pivot Conference – From Likes to Leaderhip

15/10/2012 @ 13:00 – 14:00 Europe/London Timezone
Crowne Plaza Times Square
Times Square
Manhattan, NY 10036

Pivot Conference  Keynote “From “Likes” to Social Influence: how to drive action”

The rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions. In this session, you’ll learn why influence now matters to consumers and  best practices that generate mentions and tangible, measurable result

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