Procurecon London 2019

11/06/2019 @ 10:00 – 11:00 Europe/London Timezone
Twickenham Stadium
Whitton Rd
Twickenham TW2 7BA
£1799 - £3799

Andrew will be providing an inspiring keynote looking at Blockchain’s impact on advertisers.

The keynote will address:

  • Can you drive fundamental improvements in financial transparency in the marketing supply chain, or is it just industry hype?
  • What do we actually mean by blockchain, and what is its particular relevance to the marketing and media industry?
  • How is the convergence of blockchain advances and regulatory issues affecting the use of consumer data?
  • How can you best prepare your organisation for new ways of doing business that could be unleashed if public blockchain technologies fulfill their early promise?
  • Can blockchain help improve ad tech, protect personal privacy, and stop digital ad fraud while also attacking the duopoly of Google and Facebook?

More details can be found on the event website.

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