Raconteur Masterclass – Creating Thought Leaders
Andrew presented a masterclass on “Creating Thought Leaders” at an event hosted at the Shard in London by Raconteur Media. You can watch a full replay below.
There is a strong business argument for investing in thought leadership. 48% of C-suite executives said that a company’s thought leadership directly led them to award business to that company (LinkedIn & Edelman 2017).
According to Raconteur’s own research, 71% of C-suites think most branded content is just boring, expected and repetitive.
Our audiences have access to more sources of data, information and points of view, making it harder to distinguish value from noise.
Making sure your content adds value, is engaging and cuts through, is imperative in order to be successful with your thought leadership initiatives.
All of Andrew's engagements since 1999 may be viewed in the speaking archives.