Raconteur Masterclass – creating thought leaders

When:
21/03/2018 @ 14:00 – 15:00 Europe/London Timezone
2018-03-21T14:00:00+00:00
2018-03-21T15:00:00+00:00
Where:
24/25 The Shard
32 London Bridge St
London SE1 9SG
UK
Cost:
£849 + VAT
Contact:
Sammy Tatla

There is a strong business argument for investing in thought leadership. 48% of C-suite executives said that a company’s thought leadership directly led them to award business to that company (LinkedIn & Edelman 2017). However, according to our own research earlier this year, 71% of C-suites think most branded content is just boring, expected and repetitive. Our audiences have access to more sources of data, information and points of view, making it harder to distinguish value from noise. Making sure your content adds value, is engaging and cuts through, is imperative in order to be successful with your thought leadership initiatives.

Andrew will be presenting a masterclass on Thought Leadership.

There is a strong business argument for investing in thought leadership. 48% of C-suite executives said that a company’s thought leadership directly led them to award business to that company (LinkedIn & Edelman 2017). However, according to our own research earlier this year, 71% of C-suites think most branded content is just boring, expected and repetitive. Our audiences have access to more sources of data, information and points of view, making it harder to distinguish value from noise. Making sure your content adds value, is engaging and cuts through, is imperative in order to be successful with your thought leadership initiatives.


You can view Andrew's upcoming engagements, watch his presentation showreel, or view previous speaking engagements from this year, 2017, 2016, and 2015.
All of Andrew's engagements since 1999 may be viewed in the speaking archives.