SB106 Social Business in the Context of IBM’s Overall Strategy
IBM is making a significant investment in social business, however it is only one of several strategic plays IBM is making. This session will introduce IBM’s overall strategic direction and the complete set of IBM Software Group’s strategic initiatives, placing social business in the context of this broader strategic direction. Hear why this is important to your business.
All of Andrew's engagements since 1999 may be viewed in the speaking archives.