The Drum Debate roundtable event on Digital Disruption
45 Curtain Rd
Andrew will be participating in a round-table discussion on digital transformation which will inform a major feature in The Drum and a white-paper report.
The event is partly inspired by an eMarketer finding that only 21% of marketers have adopted digital transformation programmes. On the face of it a shocking statistic given the consensus that digital is poised to change every conceivable aspect of our lives, from commerce all the way to culture.
As well as the threats faced by some, the discussion will also cover the huge opportunities others are looking to grasp.
Our round table will cover topics including data driven marketing, the internet of things, customer experience, AI and cross-device marketing.
The event will take place over breakfast at The Drum’s offices on September 21, 8.30am-10.30am.