The future of social for travel

 In
When:
21/10/2015 @ 10:00 – 11:00 Europe/London Timezone
2015-10-21T10:00:00+01:00
2015-10-21T11:00:00+01:00
Where:
Google St Giles
1 Saint Giles High Street
Camden Town, London WC2H 8AG
UK
Cost:
Free

Andrew presented a keynote titled: “The future of social for travel”.

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In 2015, social media is no longer a “nice to have” for travel brands. Social is becoming intertwined in the traveller’s experience using multiple networks, and their default go-to for advice about their next destination. The rise of visual networks such as Instagram and Pinterest afford new opportunities for brands to become deeply involved with a traveller’s entire experience, from planning, to destination. IBM’s Andrew Grill, a blogger himself since 2000 and a frequent business traveller will share his thoughts on where next for social, and how visual storytelling with pictures, and video is the next frontier.

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