What’s next for social tools?

23/10/2013 @ 17:00 – 21:00 Europe/London Timezone
Fishburn Hedges
77 Kingsway
London WC2B 6SR
Jennifer Prout

Andrew was a member of the panel at this event.

See the views from each of the panelists shared below after the presentation.

Video ThumbnailTechnology is shaping the way we communicate, we are becoming more collaborative and email is no longer sufficient to communicate all of our ideas. Social tools such as Yammer and Chatter have filled that gap. Social business is an emerging industry that is about to take the world by storm. But how do we get workers on board and engaged in using them? What are the benefits? Chris Reed, social media director and Paul Sweetman director of employee engagement at Fishburn Hedges invited five panellists to discuss the use of social tools in the work place. Each panellist had a five minute slot and took questions from the audience at the end.

The speakers were

• Miguel Garcia, Customer Success Manager, Yammer
• Jacobina Plummer, Change & Communications Manager, Unilever
• Andrew Grill, Global Social Business Partner, IBM
• Ben Matthews, Head of Strategic Communications for Europe, eBay
• Chris Reed, Director, Fishburn Hedges (chair)

Opinion regarding social business remains split. For every organisation that encourages use of social tools within the firewall, there is another that steadfastly refuses to engage.

For one camp, they improve engagement and collaboration, inspiring a networked and more productive company. For the other, social tools are at best unproven and at worst a downright distraction: a drain on individual performance.

Yet as workforce demographics change, employers may find they have no option. More and more people entering the world of work will expect to make connections and have conversations with colleagues across their company based on shared interests, not just on shared geography. They will want (and maybe need) suitable tools and platforms to be in place. Organisations that fail to respond might find themselves left behind.

So how can employers rise to the challenge? How can they create or identify the tools and technologies which encourage workplace communities to thrive? And how can they find the approach and tools/platforms that best suit themselves and their people?

Follow the event on Twitter: @fishburnhedges #socbiz

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