Andrew will be representing IBM Interactive Experience at the South by Southwest Interactive Festival in Austin Texas, March 7th – 10th 2014.

Andrew will be speaking at 3:30pm on Monday 10th March at the Radisson Town Lake Hotel on the subject of “Weapons of Mass Collaboration”.

Just prior to this event at 11:30 CDT/12:30 EDT, Andrew will be interviewed in a live webcast by Nick Blunden from the Economist for their SXSW Lean Back series on the topic of “Facebook vs. face time”

Andrew and Nick will look at the ways social media enables collaboration between companies and their employees, partners and consumers.