Practical Futurist & Futurologist Andrew Grill helps c-suites facing disruption Practical Futurist & Futurologist Andrew Grill helps c-suites facing disruption Practical Futurist & Futurologist Andrew Grill helps c-suites facing disruption
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      • Topics
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    Archives

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     Does your influencer program pass the “George Clooney test”?
    0
    By Andrew Grill
    In influence
    Posted 30/08/2018

    Does your influencer program pass the “George Clooney test”?

    Practical Futurist and former CEO of influencer platform Kred, Andrew Grill asks if influencers are starting to jump the shark and as they are being paid like celebrities, are in fact becoming [...]

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     Do we need celebrity endorsements in the age of the influencer?
    11
    By Andrew Grill
    In celebrity, influence
    Posted 25/09/2012

    Do we need celebrity endorsements in the age of the influencer?

    Have a look at the picture below. It is a celebrity (must be) holding a bottle of Champagne. Just in case you don’t know it is a celebrity, they have printed her name at the bottom right of [...]

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