Social Customer Care 5 years on – new report
My good friend and fellow IBMer Guy Stephens (@Guy1067) is well known as a pioneer in the social customer care space, having been involved in the early days of social while at Carphone Warehouse. [...]
Mobile operators in the UK actually put the Australian ones to shame
Back in 2009, after a trip to Sydney (at the time my first in 3 years after having moved to London), I wrote a post looking at the Australian mobile market. Some 4 years on from that post, I was [...]
Mind the Social Media Gap
This article first appeared in the PointZero magazine, issue 2 October 2009. It is often said that marketing helps consumers decide which product they should buy, and the customer service and [...]