The idea that you can’t measure the impact of thought leadership is a myth. Here’s what you can do to demonstrate the value of your initiatives.
I watched a fascinating video of Facebook COO Sheryl Sandberg interviewed at Stanford Graduate School of Business View From The Top talk on Thursday, May 25 2018. In the video (the relevant [...]
Practical Futurist and former CEO of influencer platform Kred, Andrew Grill asks if influencers are starting to jump the shark and as they are being paid like celebrities, are in fact becoming [...]
The news that influencer measurement tool Klout is closing down should be no surprise. I haven’t heard any reputable person mention their Klout score in more than 2 years. I have some unique [...]
The concept of an influencer and the industry that has grown up around influencer measurement and marketing has come a long way since 2011 when I was running influencer platform Kred. I fear [...]
It is worrying that some "individual of the year..." awards are now being gamed, and they are just a popularity contest that can be won by agencies with lots of staff all voting for a particular [...]
Employee advocacy is something clients ask me about on an almost weekly basis. How do you do it, and do it well without it becoming seen another campaign from the PR or comms teams?
Does your organisation use social media in the hope a CEO may read your tweet and want them to buy your product? You don’t always have to aim so high, writes Andrew Grill. Often we need only [...]