Practical Futurist and former CEO of influencer platform Kred, Andrew Grill asks if influencers are starting to jump the shark and as they are being paid like celebrities, are in fact becoming [...]
The news that influencer measurement tool Klout is closing down should be no surprise. I haven’t heard any reputable person mention their Klout score in more than 2 years. I have some unique [...]
The concept of an influencer and the industry that has grown up around influencer measurement and marketing has come a long way since 2011 when I was running influencer platform Kred. I fear [...]
The world of influence is in an interesting space. When I ran “influencer 1.0” company Kred back in 2011, I saw some very interesting behaviour.
Is it just me or do others believe that Influencer marketing has jumped the shark? A bold statement, but I think I can justify why I believe this to be true in 2017.
Employee advocacy is something clients ask me about on an almost weekly basis. How do you do it, and do it well without it becoming seen another campaign from the PR or comms teams?
Does your organisation use social media in the hope a CEO may read your tweet and want them to buy your product? You don’t always have to aim so high, writes Andrew Grill. Often we need only [...]
Read why eminence is the gold standard for employee advocate programs.
On Friday December 7th, I was involved in a great online discussion with Mark Schaefer, Executive Director of Schaefer Marketing Solutions as part of the regular live Friday Hangout sessions. We [...]
The For Immediate Release team of Shel Holtz and Neville Hobson organised a great Google+ Hangout on Air (live multi-participant broadcast) on Saturday 16th June about Influencer Marketing. [...]
