I used to call myself one until someone I trust pointed out that just as you can’t call **yourself** an influencer, you can’t call yourself a thought leader - that is up to others to bestow on [...]
The concept of an influencer and the industry that has grown up around influencer measurement and marketing has come a long way since 2011 when I was running influencer platform Kred. I fear [...]
Employee advocacy is something clients ask me about on an almost weekly basis. How do you do it, and do it well without it becoming seen another campaign from the PR or comms teams?
Andrew Grill looks at the fine between employee advocacy being used as simply a marketing tool vs authentic content & the power of real digital eminence
I am a big fan of Peter Shankman, I count him as a friend. He was part of the Kred leader’s program in 2012 and continues to be a great source of support and advice. I also love his [...]
I received this email today (as did other fellow bloggers) from a mobile ad company. Click on the graphic to read in full (I have changed the name of the company to xxxxxx) and hidden the [...]